Technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view
Augmented reality technology takes a real-world environment and adds a computer-generated input to it. The real-world and augmented environments can then interact together and be digitally manipulated. As augmented reality technology matures, the number of applications continues to grow and can influence our shopping, entertainment, work and more.

The growth of augmented reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it.